Which of the following states the product's membership in a category and then shows its point of difference from other members of the category?
A) a mission statement
B) a vision statement
C) a general need description
D) a positioning statement
E) an order-routine specification

Question

Quizplus · Accepted Answer

A positioning statement explicitly states the product's membership in a category and then differentiates it from other members of the same category, often highlighting its unique benefits or features.

Which of the Following States the Product's Membership in a Category