When it first opened stores across the United States, Bateman's, an office supply chain store, had the best product selection, the best service, and the lowest prices compared to other office supply chain stores. As a result, Bateman's captured a significant chunk of the market in the short run. Which of the following positioning strategies did Bateman's most likely use?
A) more for the same
B) more for less
C) same for less
D) less for much less
E) more for more

Question

Quizplus · Accepted Answer

Bateman's used the positioning strategy of "more for less" as it offered the best product selection, service, and lowest prices compared to other office supply chain stores. This strategy aims to attract customers by offering more value for their money than competitors.

When It First Opened Stores Across the United States, Bateman's