Which of the following is true with regard to the same for less value proposition?
A) Discount stores and "category killers" rarely use the same-for-less value proposition.
B) The same-for-less value proposition is mostly offered by marketers who sell higher quality upscale products or services.
C) The same-for-less value proposition cannot generate profits.
D) Offering the same for less can be a powerful value proposition because everyone likes a good deal.
E) The same-for-less positioning involves meeting consumers' lower performance or quality requirements at a much lower price.

Question

Quizplus · Accepted Answer

Offering the same for less can be a powerful value proposition because everyone likes a good deal. Option A is incorrect as discount stores and "category killers" often use the same-for-less value proposition. Option B is incorrect as the same-for-less value proposition can be used by marketers selling products at different quality levels. Option C is incorrect as the same-for-less value proposition can generate profits if executed well. Option E is incorrect as the same-for-less positioning does not necessarily involve meeting lower performance or quality requirements.

Which of the Following Is True with Regard to the Same