________ positioning involves meeting consumers' lower performance or quality requirements at a much lower price.
A) More for less
B) Less for much less
C) Same for less
D) More for more
E) More for the same

Question

Quizplus · Accepted Answer

The option of meeting lower performance or quality requirements at a much lower price is a classic example of a less for much less positioning strategy. This strategy involves offering products that have fewer features, poorer quality or lower performance at a significantly cheaper price point than competitors. This allows businesses to target price-sensitive consumers who are willing to sacrifice quality for a lower cost.

________ Positioning Involves Meeting Consumers' Lower Performance or Quality Requirements