________ refers to the characteristics of a product or service that bear on its ability to satisfy stated or implied customer needs.
A) Brand equity
B) Product quality
C) Product labeling
D) Brand image
E) Brand personality

Question

Quizplus · Accepted Answer

Product quality refers to how well a product or service satisfies customer needs. It includes features, functionality, reliability, durability, and other characteristics that affect customer satisfaction. This is a crucial aspect of marketing as customers are more likely to remain loyal to brands that consistently deliver high-quality products.

________ Refers to the Characteristics of a Product or Service