
Specialty products are consumer products and services that customers evaluate on suitability, quality, price, and style, by gathering information and making comparisons.
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Q42: Developing a product or service involves defining
Q43: Give three examples of shopping products.
Q44: How are specialty products distributed?
Q45: _ refers to the characteristics of a
Q46: A service refers to an activity, benefit,
Q48: How do consumers perceive products?
Q49: Unsought products are products that the customer
Q50: Rhodia invites tourists from all over the
Q51: _ is an approach in which all
Q52: Give examples of pure tangible goods.
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