Service ________ means that services cannot be seen, tasted, felt, heard, or smelled before they are bought.
A) inseparability
B) variability
C) intangibility
D) perishability
E) heterogeneity

Question

Quizplus · Accepted Answer

Intangibility is the characteristic that services cannot be perceived through the five senses before purchasing. Inseparability refers to the fact that services are often produced and consumed simultaneously, variability denotes the inconsistency of service quality, perishability refers to the fact that services cannot be stored for later sale and heterogeneity refers to the fact that services can vary depending on who provides them and when.

Service ________ Means That Services Cannot Be Seen, Tasted, Felt