________ means that service quality depends on the quality of buyer-seller interaction during the service encounter.
A) Interactive marketing
B) Service differentiation
C) Service productivity
D) Corporate image marketing
E) Traditional external marketing

Question

Quizplus · Accepted Answer

Interactive marketing emphasizes the importance of the interaction between the buyer and seller during the service encounter. This interaction can impact the perceived quality of the service and the overall customer experience. By focusing on developing positive interactions, businesses can improve the quality of their service and build customer loyalty.

________ Means That Service Quality Depends on the Quality of Buyer-Seller