Which of the following is the lowest level on which marketers can position their brands in target customers' minds?
A) beliefs and values
B) product benefits
C) product attributes
D) after-sale services
E) brand equity

Question

Quizplus · Accepted Answer

Product attributes are the most basic and functional characteristics of a product. Marketers can position their brands based on the product attributes such as quality, price, design, etc. This is the lowest level because it is the most tangible and easily communicable aspect of a product. Beliefs and values, product benefits, after-sale services, and brand equity are all higher levels of positioning that are based on more complex and abstract concepts.

Which of the Following Is the Lowest Level on Which