________ involves the use of a successful brand name for new or modified products in a new category.
A) A line extension
B) A product line
C) A brand extension
D) Co-branding
E) Cannibalization

Question

Quizplus · Accepted Answer

Brand extension involves taking an established brand name and using it for new products in a different category. A line extension involves extending an existing product line within the same category. Co-branding is when two brands collaborate on a product. Cannibalization is when a new product takes away sales from an existing product within the same company. Therefore, the best choice is C, which accurately describes the use of a successful brand name for new or modified products in a new category.

________ Involves the Use of a Successful Brand Name for New