The strongest brands are positioned on ________.
A) desirable benefit
B) good packaging
C) service inseparability
D) strong beliefs and values
E) product attributes

Question

Quizplus · Accepted Answer

The strongest brands are positioned on strong beliefs and values because these are the things that customers connect with on an emotional level. When customers feel a connection to a brand, they are more likely to be loyal to that brand and to recommend it to others.

The Strongest Brands Are Positioned on ________