Some companies obtain the rights to use the names or symbols previously created by other manufacturers for a fee. This process is known as ________.
A) multibranding
B) positioning
C) segmenting
D) co-branding
E) licensing

Question

Quizplus · Accepted Answer

This process is known as licensing, which involves obtaining the rights to use a name or symbol created by another manufacturer for a fee. Co-branding involves two companies working together to create a new product or service under a shared brand, while multibranding and positioning are marketing strategies used to differentiate products and reach specific target markets. Segmenting refers to dividing a market into subgroups of consumers with similar needs or characteristics.

Some Companies Obtain the Rights to Use the Names or Symbols