The major purpose of test marketing is to provide management with the information needed to make a final decision about ________.
A) the entire marketing program
B) which market to compete in
C) whether to launch the new product
D) how to compete in the market
E) how long to compete in the market

Question

Quizplus · Accepted Answer

The Answer of The major purpose of test marketing is to provide management with the information needed to make a final decision about ________.
A) the entire marketing program
B) which market to compete in
C) whether to launch the new product
D) how to compete in the market
E) how long to compete in the market

The Major Purpose of Test Marketing Is to Provide Management