In a(n) ________, consumers interact with new products and marketing tactics in laboratory stores or virtual online shopping environments.
A) standard test market
B) focus group
C) controlled test market
D) simulated test market
E) individual survey

Question

Quizplus · Accepted Answer

The description best matches a simulated test market, where consumers interact with new products and marketing tactics in virtual shopping environments. A standard test market involves testing a product or marketing tactic in a real market setting, a controlled test market involves limiting the distribution of a product to certain stores or regions, a focus group involves a small group of individuals discussing their opinions and feelings about a product, and an individual survey involves gathering data from a large number of individuals through questionnaires or interviews.

In A(n) ________, Consumers Interact with New Products and Marketing