P&G introduced its Duncan Hines ready-to-spread frosting in a small geographic area. When General Mills became aware of the product, it rushed to market its own Betty Crocker ready-to-spread frosting, which eclipsed the Duncan Hines product introduction. General Foods was able to enter the ________ stage of the new product development process before P&G could.
A) commercialization
B) co-marketing
C) idea generation
D) idea screening
E) simulation

Question

Quizplus · Accepted Answer

General Foods was able to enter the commercialization stage of new product development before P&G could, as General Mills quickly introduced its own competing product and took over the market.

P&G Introduced Its Duncan Hines Ready-To-Spread Frosting in a Small