Under a team-based new product development approach, ________.
A) a single departmental team works to complete different stages of the process before passing the new product along to the next department and stage
B) the organizational tension and confusion is less than under the sequential approach
C) company departments work closely together in cross-functional teams
D) a bottleneck at one phase can seriously delay an entire project
E) the new product passes from one department to another before finalizing

Question

Quizplus · Accepted Answer

Under a team-based new product development approach, company departments work closely together in cross-functional teams. This approach involves collaboration and communication among different departments, reducing organizational tension and confusion, and allowing for the identification and resolution of potential problems early in the process. However, a bottleneck at one phase can still seriously delay an entire project. Therefore, the team-based approach requires coordination and flexibility to ensure timely completion of the new product.

Under a Team-Based New Product Development Approach, ________