________ is a new product development approach in which one company department works to complete its stage of the process before passing the new product along to the next department and stage.
A) Team-based product development
B) Simultaneous product development
C) Sequential product development
D) Horizontal integration
E) Vertical integration

Question

Quizplus · Accepted Answer

Sequential product development is a new product development approach in which one company department works to complete its stage of the process before passing the new product along to the next department and stage. It is also known as the waterfall approach as it follows a sequential flow from idea generation to product launch.

________ Is a New Product Development Approach in Which One