Big Moose Toys is a market pioneer introducing a modern version of Bubble the Moose, a character from an animated television series originally broadcast in the '50s and '60s. The company's version of Sandy the Flying Squirrel, a character from the show targeted to baby boomers, was a strong success. Since the firm is a market pioneer, it needs to make the new launch strategy for Bubble the Moose consistent with the intended ________.
A) pricing
B) product positioning
C) brand extension
D) prototype
E) fad

Question

Quizplus · Accepted Answer

As a market pioneer, Big Moose Toys needs to make sure that the new launch strategy for Bubble the Moose is consistent with the intended product positioning. This means that the company should focus on how they want Bubble the Moose to be perceived in the market and how it should differentiate itself from other products. Pricing, brand extension, prototype, and fad are important factors to consider, but they are not directly related to product positioning.

Big Moose Toys Is a Market Pioneer Introducing a Modern