A(n) ________ chooses a strategy consistent with the intended product positioning. To gain market leadership requires correct decisions from the beginning.
A) brand evangelist
B) market pioneer
C) early adopter
D) laggard
E) harvester

Question

Quizplus · Accepted Answer

A market pioneer is the first company to enter a new market with a product or service. They often choose a strategy that is consistent with the intended product positioning, as they have the opportunity to set the standard for how the product or service will be perceived in the market. Making correct decisions from the beginning can help a market pioneer gain a significant advantage over later competitors and lead to market leadership. Brand evangelists, early adopters, laggards, and harvesters are not related to the concept of being the first to enter a market.

A(n) ________ Chooses a Strategy Consistent with the Intended Product