Due to dropping sales, a company that manufactures soaps begins to sell them to restaurants and hotels to extend their product's life. The soap manufacturer is in the ________ stage of PLC.
A) introduction
B) growth
C) maturity
D) decline
E) development

Question

Quizplus · Accepted Answer

The fact that the soap manufacturer is selling its products to non-conventional channels (restaurants and hotels) due to dropping sales implies that the product has reached the decline stage of PLC. In this stage, sales and profits begin to decrease, and the company may resort to measures such as cost-cutting or finding new markets to extend the product's life.

Due to Dropping Sales, a Company That Manufactures Soaps Begins