Launching a fighter brand is an effective way to deal with a situation in which the market segment being lost is price sensitive and will not respond to arguments of higher quality.

Question

Quizplus · Accepted Answer

Launching a fighter brand, which is a lower-priced brand under the main brand, can be an effective strategy to retain price-sensitive customers who may not respond to arguments of higher quality. This approach can help the company protect its market share and prevent customers from switching to competitors offering lower prices. So, the statement is true.

Launching a Fighter Brand Is an Effective Way to Deal