The term demand chain is considered limited because it ________.
A) advocates a make-and-sell view of the market that relies on a responsive supply network
B) suggests that planning starts with raw materials, productive inputs, and factory capacity
C) takes a step-by-step, linear view of purchase-production-consumption activities
D) ignores the evolution of the global marketplace
E) overlooks the needs of target customers

Question

Quizplus · Accepted Answer

The term demand chain is considered limited because it takes a step-by-step, linear view of purchase-production-consumption activities, which oversimplifies the complexities of the market and consumer behavior. It doesn't account for the dynamic nature of demand and supply, nor the interconnectivity of various business functions and stakeholders in the value chain. A more holistic and customer-centric approach such as the value chain or the customer chain would be more appropriate in today's business environment.

The Term Demand Chain Is Considered Limited Because It ________