A ________ is a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user.
A) product line
B) product delivery network
C) marketing channel
D) consumer base
E) resource bank

Question

Quizplus · Accepted Answer

A marketing channel includes all the organizations and activities involved in the process of making a product or service available for use or consumption by the consumer or business user. This includes manufacturers, wholesalers, retailers, and other intermediaries who work together to deliver the product to the end customer. A product line refers to a group of related products or services, but does not necessarily involve the coordination of different organizations. A product delivery network and resource bank are not commonly used marketing terms. A consumer base refers to the group of individuals or businesses that regularly purchase a company's products or services, but does not involve the organizations involved in the delivery process.

A ________ Is a Set of Interdependent Organizations That Help