A marketing channel that consists of one or more intermediaries is known as a(n) ________ marketing channel.
A) cyclic
B) upstream
C) looped
D) direct
E) indirect

Question

Quizplus · Accepted Answer

An indirect marketing channel consists of one or more intermediaries between the producer and the end consumer. The other choices do not accurately describe a marketing channel with intermediaries.

A Marketing Channel That Consists of One or More Intermediaries