Which of the following terms refers to the wholesalers and retailers that form a vital link between the firm and its customers?
A) factory-supply networks
B) downstream partners
C) resource banks
D) upstream partners
E) supply channels

Question

Quizplus · Accepted Answer

Downstream partners refer to the intermediaries (wholesalers and retailers) that connect the firm to its end customers. They are called downstream partners because they are further downstream in the distribution channel, closer to the end customer, compared to upstream partners (such as suppliers and distributors) who are closer to the firm.

Which of the Following Terms Refers to the Wholesalers and Retailers