It is more efficient for a company to keep the marketing channel functions-such as information gathering, promotion, contacting customers and matching their needs, negotiation, and physical distribution-in-house as they are most skilled at those functions.

Question

Quizplus · Accepted Answer

Outsourcing certain marketing channel functions can be more efficient as specialized firms may have more expertise, resources, and economies of scale, allowing the company to focus on its core competencies.

It Is More Efficient for a Company to Keep the Marketing