Which of the following is most likely true of marketing channel decisions?
A) They often involve long-term commitments to other firms.
B) They have minimal influence on the prices of products offered to customers.
C) They increase the amount of time a company spends connecting with customers.
D) They increase the amount of effort a company puts in to distribute goods.
E) They are easily altered, replaced, or discarded.

Question

Quizplus · Accepted Answer

Marketing channel decisions involve selecting the right intermediaries and establishing long-term relationships and commitments with them. The choice of intermediaries affects a firm's distribution strategy, which may be hard to change in the short term.

Answer: D
 Marketing channel decisions involve developing a distribution network to reach customers efficiently. Implementing a distribution strategy could be time-consuming and require considerable effort to establish the infrastructure and relationships required to move the product from the manufacturer to the end consumer.

Therefore, options A and D are the most likely true statements of marketing channel decisions.

Which of the Following Is Most Likely True of Marketing