At its most basic form, a marketing channel consists of the producer and the ________.
A) retailer
B) sales agent
C) competitor
D) processor
E) consumer

Question

Quizplus · Accepted Answer

The marketing channel includes the producer who creates the product and the consumer who purchases and uses the product. While other entities like retailers, sales agents, processors, and competitors can be involved in the marketing channel, they are not essential components at its most basic form.

At Its Most Basic Form, a Marketing Channel Consists of the Producer