Conflict that occurs between different levels of the same marketing channel is known as ________ conflict.
A) horizontal
B) vertical
C) multitiered
D) equilateral
E) communal

Question

Quizplus · Accepted Answer

Vertical conflict is the competition and disputes between different levels of the same marketing channel, such as disagreements between manufacturers and wholesalers or between wholesalers and retailers. A is incorrect as horizontal conflict occurs between firms at the same level of the channel. C and D are not relevant terms in this context. E is not a recognized term in marketing channel conflict.

Conflict That Occurs Between Different Levels of the Same Marketing