Disintermediation occurs when radically new types of channel intermediaries displace traditional ones.

Question

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Disintermediation refers to the elimination of traditional intermediaries in a channel of distribution. This can occur when new technologies or business models enable direct interaction between producers and consumers or bypass traditional intermediaries entirely. This can lead to a more efficient and cost-effective distribution process, but it can also disrupt established industries and business models.

Disintermediation Occurs When Radically New Types of Channel Intermediaries Displace