In a vertical marketing system, two or more companies at one level join together to take advantage of a new marketing opportunity.

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In a vertical marketing system, companies from different levels of the distribution chain (such as manufacturers, wholesalers, and retailers) collaborate closely to achieve greater efficiency and profitability. This can involve different forms of integration, such as contractual arrangements, ownership, or joint ventures, but it typically implies a high degree of coordination and interdependence among the members. The goal is to create a seamless and cohesive value chain that delivers superior value to customers and captures a greater share of the market. Thus, it is not just two or more companies at one level, but rather several companies across different levels that form a vertical marketing system.

In a Vertical Marketing System, Two or More Companies at One