Until retailers ________ their markets, they cannot make consistent decisions about product assortment, services, pricing, or advertising.
A) create
B) communicate with
C) divide up
D) define and profile
E) design products for

Question

Quizplus · Accepted Answer

Defining and profiling the markets is crucial for retailers to have a better understanding of their customers' needs, preferences, and behavior. This information helps them make informed decisions about their product assortment, services, pricing, and advertising strategies, thus ensuring consistency in their approach towards the market. Creating, communicating, dividing up, or designing products for the market are not enough to make consistent decisions without understanding the market's characteristics and demands.

Until Retailers ________ Their Markets, They Cannot Make Consistent Decisions