Press conferences, speeches, store openings, special events, newsletters, and store magazines are examples of ________ activities used by retailers to promote themselves.
A) public relations
B) sales promotions
C) personal selling
D) affinity marketing
E) social marketing

Question

Quizplus · Accepted Answer

These activities are all examples of public relations, which involve promoting a positive image and reputation for the retailer through various communication channels. Sales promotions, personal selling, affinity marketing, and social marketing are all different strategies for promoting sales and building customer relationships, but they are not directly related to building a positive public image.

Press Conferences, Speeches, Store Openings, Special Events, Newsletters, and Store