Springfield, a convenience store, has recently begun to redesign and restock its stores to offer a more upscale environment with products such as house wines and fresh foods. This information indicates that Springfield has most likely changed its ________.
A) positioning
B) price strategy
C) service level
D) corporate identity
E) organizational structure

Question

Quizplus · Accepted Answer

Springfield's efforts to redesign and restock its stores to offer a more upscale environment with products such as house wines and fresh foods indicate a change in its positioning. Positioning refers to how a company presents its products or services in the market and how it differentiates itself from competitors. By offering upscale products such as house wines and fresh foods, Springfield is positioning itself as an upscale convenience store.

Springfield, a Convenience Store, Has Recently Begun to Redesign and Restock