The key is to ________ traditional mass media with online, mobile and social media to best engage customers, communicate the brand message, and enhance the customer's brand experiences.
A) prioritize
B) integrate
C) utilize
D) design
E) spend on

Question

Quizplus · Accepted Answer

The sentence is talking about combining traditional mass media with online, mobile, and social media to enhance the customer's brand experiences. The word "integrate" means to combine or bring together into a whole, which fits well in the context of the sentence.

The Key Is to ________ Traditional Mass Media with Online