Communications technologies such as cell phones and the Internet give companies new media for interacting with targeted consumers, but these technologies also give consumers more control over the advertising messages they receive.

Question

Quizplus · Accepted Answer

Communications technologies allow consumers to filter or block unwanted advertising, making it easier for them to control the messages they receive. This can be beneficial for companies that use these technologies to target specific audiences, but they must also be aware of the potential for consumers to opt-out or ignore their messages. Overall, these technologies give consumers more choice and control in their interactions with companies, which can have a significant impact on the effectiveness of advertising campaigns.

Communications Technologies Such as Cell Phones and the Internet Give