Companies often fail to integrate their various messages to consumers because ________.
A) historically, consumers have been able to distinguish between message sources
B) advertising departments are reluctant to work with public relations professionals
C) communications often come from different parts of the company
D) personal selling and sales promotion are in direct conflict
E) firms have overemphasized the concept of brand contact

Question

Quizplus · Accepted Answer

Communications often come from different parts of the company, such as marketing, advertising, public relations, and sales, with different objectives and messages, leading to a lack of integration in the overall brand communication.

Companies Often Fail to Integrate Their Various Messages to Consumers