Integrated marketing communications calls for recognizing all communications channels where the customer may encounter the company and its brands.

Question

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Integrated marketing communications (IMC) is a strategic approach that aims to provide a consistent and cohesive message to consumers across all channels of communication. The foundation of IMC is recognizing that customers may encounter a brand in various ways, including advertising, public relations, social media, personal selling, and other forms of promotion. Therefore, companies must develop an integrated marketing plan that combines these channels and ensures that they work together to deliver a unified message to the target audience.

Integrated Marketing Communications Calls for Recognizing All Communications Channels Where