Today, most companies are adopting the concept of ________, which carefully combines and coordinates the company's many communication channels to deliver a clear, consistent, and compelling message about the organization and its brands.
A) integrated marketing communications
B) pull strategy
C) vertical diversification
D) nonpersonal communication channels
E) buzz marketing

Question

Quizplus · Accepted Answer

The concept described in the question is that of integrated marketing communications (IMC). This approach involves carefully coordinating various communication channels such as advertising, public relations, sales promotion, and personal selling to provide a consistent message to the target audience. IMC is designed to create a strong brand image and enhance customer loyalty.

Today, Most Companies Are Adopting the Concept of ________, Which