To carefully integrate and coordinate the company's many communications channels and produce greater sales impact, some companies appoint a(n) ________.
A) idea champion
B) marketing communications director
C) sales representative
D) business analyst
E) media planner

Question

Quizplus · Accepted Answer

A marketing communications director is responsible for integrating and coordinating a company's various communication channels to achieve greater sales impact. This role involves overseeing advertising, public relations, promotions, and other marketing activities to ensure they are all aligned and working towards the same goals.

To Carefully Integrate and Coordinate the Company's Many Communications Channels