Companies are doing less ________ and more ________ as a result of the explosive developments in communication technologies to better target smaller customer segments.
A) personal selling; digital activities
B) public relations activities; digital activities
C) digital activities; mass marketing
D) mass marketing; digital marketing
E) viral marketing; word-of-mouth marketing

Question

Quizplus · Accepted Answer

Companies are shifting from mass marketing to digital marketing to leverage advanced communication technologies for targeting smaller, more specific customer segments effectively.

Companies Are Doing Less ________ and More ________ as a Result

Companies Are Doing Less and More as a Result