Which of the following methods is used by companies to set their advertising budgets based on the industry average?
A) percentage-of-sales method
B) affordable method
C) competitive-parity method
D) objective-and-task method
E) regression method

Question

Quizplus · Accepted Answer

The competitive-parity method involves setting the advertising budget based on what competitors are spending in the industry. This is a common approach used by companies to ensure they are not at a disadvantage in terms of advertising spending compared to their competitors.

Which of the Following Methods Is Used by Companies to Set