Using a(n) ________ strategy, the producer directs its marketing activities toward final consumers to induce them to buy the product.
A) pull
B) blitz
C) push
D) buzz
E) pulse

Question

Quizplus · Accepted Answer

A pull strategy is focused on the end consumer, with marketing activities aimed at creating demand and drawing consumers towards the product. This is in contrast to a push strategy, which is aimed at intermediaries or resellers in order to get them to push the product to consumers. A blitz strategy is not a commonly used marketing strategy term, while buzz and pulse strategies are more focused on generating excitement and interest rather than directly inducing consumers to buy.

Using A(n) ________ Strategy, the Producer Directs Its Marketing Activities