Under which promotional mix strategy does the producer direct its marketing activities toward channel members to induce them to carry the product and promote it to final consumers?
A) pull strategy
B) blitz strategy
C) push strategy
D) buzz strategy
E) pulse strategy

Question

Quizplus · Accepted Answer

The push strategy focuses on channel members such as retailers, wholesalers, and distributors. The producer uses this strategy to persuade channel members to push the product to the end consumers by offering incentives such as discounts, trade promotions, and free samples. This strategy is effective for products that consumers are not actively seeking, such as new products or complex products.

Under Which Promotional Mix Strategy Does the Producer Direct Its