Which of the following is most likely a shortcoming of advertising?
A) It is the most expensive promotion tool.
B) It cannot reach masses of geographically dispersed buyers.
C) It is impersonal and lacks the direct persuasiveness of company salespeople.
D) It cannot trigger quick sales.
E) It cannot be used to build up a long-term image for a product.

Question

Quizplus · Accepted Answer

Advertising is impersonal and lacks the direct persuasiveness of company salespeople. While advertising can reach a mass audience, it cannot tailor the message specifically to each individual buyer and may not have the same level of personal connection as direct salespeople.

Which of the Following Is Most Likely a Shortcoming of Advertising