Integrating the promotion mix starts with suppliers.

Name: Integrating the promotion mix starts with suppliers.
Brand: Quizplus
Rating: 4.8 (42 reviews)

Question

Quizplus · Accepted Answer

Integrating the promotion mix starts with identifying and understanding the target audience, determining the communication objectives, and selecting the appropriate communication channels. Suppliers may be involved in providing materials for promotional activities, but they are not the starting point for integrating the promotion mix.

Integrating the Promotion Mix Starts with Suppliers