Which of the following is a strength of advertising?
A) It is the most inexpensive promotion tool.
B) It reaches masses of geographically dispersed buyers at low cost per exposure
C) It is impersonal and lacks the direct persuasiveness of company salespeople.
D) It cannot trigger quick sales.
E) It cannot be used to build up a long-term image for a product.

Question

Quizplus · Accepted Answer

Advertising has the strength of reaching a large number of geographically dispersed buyers at a low cost per exposure, making it an efficient way to communicate with a broad audience.

Which of the Following Is a Strength of Advertising