________ consists of strong short-term incentives that invite and reward quick responses from customers.
A) Public relations
B) Personal selling
C) Advertising
D) Sales promotion
E) Direct marketing

Question

Quizplus · Accepted Answer

Sales promotion is a marketing tool used to create short-term demand by offering incentives and encouraging customers to take immediate action. It can stimulate quick responses from customers by offering discounts, coupons, giveaways, contests or other strong incentives. Public relations, personal selling, advertising, and direct marketing are all effective marketing tools in their own rights, but they do not always provide the same short-term, quick response incentives as sales promotion.

________ Consists of Strong Short-Term Incentives That Invite and Reward