Glasis is a type of paint made specifically for use on cars. An ad in Motor Trend magazine advising consumers to request their auto body shops to use Glasis paint is an example of how a company uses ________.
A) word-of-mouth influence
B) public relations
C) buzz marketing
D) a push strategy
E) a pull strategy

Question

Quizplus · Accepted Answer

The ad in Motor Trend magazine is an example of a pull strategy, which aims to create demand and draw customers towards the product. It encourages consumers to request their auto body shops to use Glasis paint, thereby creating a pull towards the product.

Glasis Is a Type of Paint Made Specifically for Use