Which promotional tool is the most immediate, customized, and interactive?
A) segmented advertising
B) sales promotion
C) direct marketing
D) horizontal diversification
E) public relations

Question

Quizplus · Accepted Answer

Direct marketing is the most immediate promotional tool as it involves direct communication with the target audience through various channels like email, direct mail, telemarketing, etc. It can also be customized as it allows marketers to tailor their messages to specific individuals or groups based on their preferences, behaviors, and other demographic information. Moreover, it is interactive as it enables two-way communication between the marketer and the audience, allowing them to respond, provide feedback, and engage in dialogue.

Which Promotional Tool Is the Most Immediate, Customized, and Interactive